Rethinking Energy Use Strengthens Rafter Equipment’s Financial Position

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Sustainability Drives Profitability

Rafter Equipment Corporation, a leading manufacturer of tube mills and roll-forming solutions, has taken a significant leap forward, investing in solar power to offset energy consumption. In partnership with Hello Sunray, the company installed a 175-kW commercial solar energy system at its Strongsville, Ohio facility—not only to achieve the company’s sustainability goals but as a strategy to further elevate its financial position.

Maximizing Financial Impact with Renewable Energy

The financial case for transitioning to solar energy was clear for Rafter: lower overhead, reduce risk from energy price volatility, and strengthen the company’s bottom line.

Rafter’s project goals included:

Reduce dependency on the grid and lower annual electricity expenses.

Offset 91% of the facility’s existing energy consumption.

Secure a full return on investment in under 5 years.

Lock in long-term energy savings to increase operational resilience.

For Rafter, the right partner would not only help them rethink energy usage but also achieve a stronger financial position.

Hello Sunray’s Proven Process for Promoting Business Growth with Solar Solutions

Hello Sunray utilized a data-driven approach to solar implementation that optimized Rafter’s financial outcome.

Analyze

Hello Sunray’s team of experts conducted a deep dive into Rafter’s energy costs, consumption patterns, and potential savings to build out an attractive return-on-investment strategy.

Customize

We tailored the project design and implementation plan to maximize solar efficiency while minimizing capital costs. Collaborations with Lake Erie Electric and manufacturers helped ensure equipment met the highest quality and reliability standards. 

Implement

Installation involved minimal disruption to daily operations, ensuring immediate cost savings upon activation. 

Optimize

Continuous monitoring helps to ensure peak efficiency and sustained cost reductions over time. Post-installation support, including assistance with SREC filings and documentation, maximized available incentives.  

This was a sound financial decision as much as an environmental one. The savings will allow us to reinvest in our company, expand our capabilities, and strengthen our competitive edge.”
Tom Eaton
President of Rafter Equipment Corporation

The Financial Returns Speak for Themselves

Today, Rafter’s investment in solar energy is delivering measurable financial benefits.

  • 4.6-Year ROI: A short payback period maximizes capital efficiency.
  • 17.9% IRR: An attractive internal rate of return that outperforms many traditional investments.
  • 91% Energy Offset: Decreased grid reliance and associated electricity costs.

Long-Term Economic Gains and Business Growth

With solar energy as part of its financial strategy, Rafter Equipment Corporation proves that businesses can achieve greater profitability through innovative, data-driven investments in renewable energy. Beyond the immediate financial returns, Rafter’s solar installation offers long-term economic benefits.

  • Capital Reinvestment: Savings from reduced energy costs can be reallocated to business growth initiatives.
  • Financial Resilience: Greater energy independence insulates Rafter from fluctuating utility rates.
  • Operational Cost Control: Predictable energy expenses provide a stable foundation for future planning.

This project exemplifies how companies can invest in renewable energy for both sustainability and financial success. Rafter is setting a new benchmark for cost-effective, energy-efficient manufacturing.”
Anthony Manna Jr.
President of Hello Sunray

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